Have you ever seen a QR code while visiting a restaurant or place of business and wondered if anyone ever really scans these things?
First, where it all started…
Initially conceived in 1994, the QR (Quick Response) code was invented by a Japanese tech company named Denso [Wave] who was approached with the challenge to create an advanced barcode system.
With the project headed by Masahiro Hara, the QR code took traditional barcodes to the next level when it came to the amount of information that could be provided from a single scan.
Fast forward to today (2021) and we’re using these QR codes to share websites, view restaurant menus and even link directly to checkouts.
And while the use of these QR codes definitely propelled during the COVID-19 pandemic, especially with the effort of implementing contactless experiences, over 70% of operating businesses in the U.S. are not using QR codes to their marketing advantage (or at least not using them properly).
This article will help address the following focus points:
- How to properly use QR codes
- How to track a QR code’s effectiveness
Point #1: How to properly use QR codes
How you use a QR code in your business really depends on your offer and your brand objectives.
For example; a pizza place may want to use a QR code for menu viewing and online ordering links while a plumbing service business may be better off sending potential customers to a special offer page.
The best part about QR codes is that you can create as many as you want (although you don’t want a bunch of QR codes floating around).
So now you’ve figured out how you could use a QR code… How do you know if it’s working and can it be updated?
Point #2: How to track a QR code’s effectiveness
It is extremely important to know the difference between the two types of QR codes; Dynamic and Static.
A static QR code cannot be changed once it is created (where it points is where it points).
While a dynamic QR code can be modified at a later time (if a promotion changes, you update the initial URL destination, etc).
In addition, a dynamic QR code will allow you investigate important metrics like how many times your QR code was scanned, who scanned your QR code and even possibly track what device the users are scanning with.
Combine the two mentioned factors above and you have the foundation ready for your very first [effective] QR code strategy.
You don’t have to be operating a WordPress website, or any website really, to take advantage of creating the perfect QR code for your business.
However, if you are working with a WordPress website or would like to have one built for you to use in conjunction with your QR code marketing strategy then we recommend taking a look at our Pro+ and Pro Max Managed WordPress hosting plans as it includes a dynamic QR code solution.
Already running a successful QR code campaign or would like to share some inspiration with the community? We’d love to hear from you!